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What’s a Rescuoodle? RSPCA’s plan to drive rescue pet adoption!
November 25, 2023
PRESS RELEASE
⇒ Read all the latest pet & animal news on Animal Friendly Life
What’s a Rescuoodle?
RSPCA NSW is introducing a new breed of dog, the Rescuoodle!
The new breed is an initiative by the animal welfare organisation to increase rescue pet adoption across the state.
The heartwarming initiative also hopes to capitalise on the continuing popularity of the popular ‘oodle’ breeds and encourage more prospective pet owners to visit a local shelter.
The Rescuoodle – pronounced res-kyoo-dle – is a very unique and special breed that gives rescue pets an all-inclusive, celebratory identity.
RSPCA NSW says one of the reasons for the introduction is the unwavering belief amongst many that rescue animals are in a breed of their own.
Decrease in rescue pet adoptions
There has been a decrease in pet adoption interest in recent years.
This decreased interest has led to a staggering 30% decline in adoptions across all RSPCA NSW shelters.
In particular, it’s the adult dogs who have the least interest, the statistics showing they wait five times as long to be adopted now than they did two years ago.
There are hundreds of Rescuoodles ready for adoption at RSPCA NSW shelters.
So, the campaign aims to drive more adoptions in NSW, encouraging people to open their hearts and homes to the new breed.
Celebrity vet shows support for rescuoodles
Fronting the campaign as Rescuoodles Ambassador, is Bondi Vet’s Dr Lisa Chimes.
Dr Lisa is a practicing Australian vet working in emergency and critical care at the Small Animal Specialist Hospital.
“As someone who is passionate about the ongoing welfare of rescue pets, the Rescuoodles campaign couldn’t come at a better time,” Dr Lisa says.
“Plus I have two rescue dogs myself, so I feel very connected to this project.
“Attaching myself to this campaign as ambassador to help drive support for the re-homing and care of all Rescuoodles is a privilege.
“I applaud RSPCA NSW for kicking off this creative initiative to show the public how special rescue pets are.
“Giving these animals time in the spotlight will hopefully help them find the loving homes they deserve.”
RSPCA’s commitment to animal welfare and rescue pet adoption
As leaders in animal welfare for over 150 years, RSPCA NSW embraces love for all living creatures, great and small.
Whether they purr and meow, or squeak or bark, one special thing sets Rescuoodles apart from other breeds.
And that’s the irreplaceable personality that prospective adopters will cherish.
“This campaign aims to destigmatise rescue animals, whilst officially declaring them as a breed of their own, regardless of their background or circumstances,” says RSPCA NSW General Manager of Animal Operations and Fundraising, Kristy Blake.
“Through shining a light on the unique qualities of these animals, we want to showcase their special status.
“By doing so, we hope that people will feel inspired to choose adoption and that instead of searching for the perfect breed, they will look for the perfect friend.
“As we move into the festive season, it can be an ideal time for people who are considering adopting.
“The reason being that during this time, people generally spend more time at home and can help their new Rescuoodle settle into the family.”
Social media users will see the Rescuoodles campaign on TikTok, spearheaded by an engaging TikTok campaign featuring Dr Lisa Chimes and a few furry friends.
For those interested in adopting a Rescuoodle, RSPCA NSW encourages visiting their website or nearest shelter to meet these special animals waiting for a loving home.
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